Facebook is quite popular. Have you ever considered using it to market your business? Read these tips to learn how you can do this properly.
Facebook needs to be thought of as a place to share with people. It is not just a place for chatting, but a great place to share content too. Treat it as such. Write blog posts and then promote them using your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.
Contests can be used to your advantage. Give discounts or prizes to people who share or actively market your page. Always award the prize though; you don’t want to be viewed as dishonest.
You can improve the value of your Facebook page by changing the tabs to suit your business. Custom tabs let you optimize information on your page for visitors that betters your business. If you have a current promotion, make a special tab for that.
Make your posts professional in tone and spirit at all times. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. Being professional can bring respect.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If you’re a blogger you should put a link to your Facebook page at the end of your posts. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
You need to know when you should post about your products on your page. When posting on other’s Facebook pages, it can get you significant attention. Make sure you’re seeking the right kind of attention. Only post to another page when it is valuable content. Avoid spamming because this will just annoy people.
Make a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You can use both of these options to keep your customers informed about and involved in your business.
Be very carefully about the updates you post. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your content should entertain, educate or offer some help. Using Facebook Insights will help you learn which updates do well and which are flops.
Make sure to respond to all comments and inquiries sent to your Facebook page. Make sure to give helpful answers, and thank them for their time. When you already have an answer available on your website, link to it.
Consider Facebook carefully when choosing a platform for marketing on social media. This network has lots of fans, but certain age categories and other demographics like others better. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
You need a good fan base when you are using Facebook as a marketing strategy. Having an excess of 5,000 fans is best. Large numbers of fans will cause the rate of conversation to skyrocket.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. If you wish to share personal information, do so on your personal Facebook page.
Instead of boycotting Facebook along with the benefits it has of attracting attention to your particular business, realize how effective Facebook marketing can be! Whether you are a small business or a start-up, there are ways to use this marketing for your benefit. Keep these tips in mind so that you can transform those “likes” into cold, hard cash.
Be sure others are able to share what you’re posting to Facebook. People from your audience will tell others about any valuable information you have on your page. People on Facebook want to share with each other and interact with companies. If you make the effort to give your audience valuable information, it will pay off for you.