Your sister, brother, and parents may have a Facebook page. Older friends and family are likely on Facebook, as well. That said, are your customers on Facebook? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
Increase customer engagement by commenting on the things they post on your Facebook wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). When it is someone complaining, you must reply immediately.
Think about making a group rather than a page. Facebook groups will encourage potential customers to establish their own community. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
All content that you post online should be linked from the Facebook page. For example, link a summary of your blog onto Facebook if you have one. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Set up your offer and turn it into a Promoted Post on your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Promote a contest using Facebook Offers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. A good offer will appeal to potential customers as well.
A fan base is something that you will want to expand as much as possible. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Never ignore comments and questions on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Share links to your site or FAQs page to help answer common questions.
Interact with your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If your fans think you respect them, your marketing will be successful. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Custom tabs need to be used when creating a Facebook marketing page. Tabs will give you the opportunity to organize information on your page. If you have a current promotion, make a special tab for that.
Use your own experiences on Facebook to help you determine what your customers want. Take what you know along with these tips to create an exceptional Facebook campaign that’ll land you more fans, followers, and business. The amount of profit you make is directly related to the amount of effort you make.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.