Article promotion can be successful if you learn how to successfully market your campaign before you get started. The purpose of this article is to aid you in developing an article promotion campaign that is successful for your business by learning from the successes and failures of others.
Utilize freebies in your article promotion. This gives the customer a feeling like they got more than they paid for and will entice them to purchase from you again. Promotional items that feature your brand name and logo can actually help to boost exposure without costing a single dime. Remember this and pick products accordingly.
Offer some short reports for free as a way to get more people to sign-up for your newsletter. You can write the report yourself or hire someone to do it for you. Either way, it must encourage people to sign up and get future e-mail letters from your business. Keep the report topic relevant to the industry you are in.
Your content should inform and entertain the reader. Draw the reader in by keeping a conversational tone. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman’s terms so it is interesting for all readers, not just the hardened professional. This helps make sure your readers aren’t bored with dry content.
Just like you see in this tip, make all of your paragraphs short. The faster you can give them information, the more likely it is for them to continue to read. So, make both the article and each paragraph as short and concise as possible.
A compelling call to action is essential. At the conclusion of your articles, make it clear to your readers what they should do. Make it easy and obvious for them. When you give customers the information they need, they will be more inclined to act.
Submit to blog networks as well as article directories. Blogging is a big deal these days, and if you can get your nose in the door, you will likely be able to quickly increase traffic to your own website. Remember to include your details with each article you submit, and people will visit your site as well as the blogs.
Find balance with your keywords, and do not overuse them. If you say a keyword more than five times in an article, both your readers and search engines will turn away from you. Using your keyword a few times and in the right places keeps the article flowing nicely.
One important element of article submission is to use a clear attention getter in your articles. Base your hook on the article content.
Use the information and mistakes of others to help perfect your plan. Find a reputable article promotion directory to list with, gain some experience and earn some cash using the lessons you have learned. You can earn earn enough to supplement your income, or even make article marketing a full time job.