With Facebook, you can market to practically everyone. Whether you want to get in touch with kids in South America or older people in North America, anything is possible. You can find out more about making your Facebook page a better marketing venue better this article.
Keep spam off of your Facebook page. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Your administrators can update the filters as new spam is added to your page.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Respond to concerns, especially when it is a direct question or product concern.
Consider Facebook a type of content-sharing venue. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it as a marketing medium. Compose actual blog postings and make sure your posts are promoted via other channels as well. You will discover that Facebook has the ability to draw lots of traffic.
Generate some attention for your Facebook campaign by organizing a giveaway. Offer free products or discounts to subscribers when they join. Just announce a winner and repeat the promotion as necessary.
Answer questions and comments quickly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. If you post on someone else’s page, it can lead to attention. Be sure it is positive attention, though. If you have something good to say you can post on other pages. Avoid spam at all costs.
Be judicious about your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your updates need to be useful, entertaining or educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Contests are a fun way to build an audience. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It won’t cost you a lot to do and you’ll be in touch with a lot more people which can make you money in the long run.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
A contest is a good idea but you could also use coupons, or start dialogue with your customers. This article has shown you the strategies which work for the experts, thankfully. Now you can use them in your marketing campaign.
Don’t share irrelevant updates. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Personal projects and updates should be shared using your personal account.