Many communication opportunities await you on Facebook, both with customers and people within your niche. People can’t get enough interpersonal communication, so social media growth continues to skyrocket. You can harness Facebook’s potential to promote your business to the world.
Contests can be used to your advantage. Reward them with prizes and incentives if they like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
Hold Facebook contests. Provide fans with coupons or even a product when they share or Like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!
Try very hard to make your Facebook page more unique and memorable than others. You can do so by giving your page an attractive and eye-catching design. Plain pages don’t get the attention professional looking pages do.
Incorporate professional and engaging posts on your Facebook page. Even though Facebook is pretty relaxed, do not let yourself become too lax in your posting. Maintaining a professional tone will help build trust among your customer base.
Another option, besides a Facebook page, is to create a Facebook group. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can have both a group and a page, the page for updates and the group for interactivity.
Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Avoid letting your Facebook page overwhelmed with spam. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.
Treat your old customers well. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respect and reward your audience as much as you can. This will help fortify your brand and personality.
Think about creating your own group rather than just a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Try offering exclusives when people “like” your page. A page with many likes will get more attention. Send something free to a client if they go to your page and like it. You can offer a discount on your products or even give a free item. If someone sees a chance to get something of value, they will be more likely to click that button.
Are you going to use what you’ve learned here to help you make your business grow? Many people use Facebook and it’s a great marketing tool. Use these tips to connect with a larger audience.
Immediately answer any questions and comments that your followers post on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You should consider a Facebook post like an email or a telephone call.