These suggestions can help you become a success in article submission and building your website content. The tips outlined below will help you mount an effective article syndication strategy.
Offering a free report works well as an incentive for readers to sign up to get your newsletter. You can write the report, or a contractor can, but the purpose is to get users to subscribe to your emails. Keep the report topic relevant to the industry you are in.
If your web page lets visitors make comments, it is important to implement a “no follow” attribute. Whenever someone spams your site, web crawlers will know that this shouldn’t be followed because of the no follow attribute. This prevents your site from linking to some spam sites, which can harm your site’s reputation.
If traffic has become stagnant, start some controversy. Find topics that will make your readers react. This action can generate publicity as readers link back to read your blog. Not to mention, if any other brands are involved, they may take legal action against you if the controversy is serious enough.
Provide relevant, useful information. No one wants to read an article that is a waste of time, and your clients are no different.
Wrap it up with a prominent call to action. The end of the article should make your reader feel charged and ready to take action. Providing this information to your readers will likely stimulate them to take action.
Make sure there is originality to the voice of your articles. When you’re fearless, your personality will show through your writing and engage your readers. Be specific and show your point with your unique style to see the quantity of readers grow.
One way for a writer to make their article more effective as a marketing tool is to include a ‘hook’ or ‘attention getter’. The author has numerous ways in which he can create a successful attention getter based upon the nature of the content.
A good article gently nudges a reader toward the next step in the process. Readers may want to see a concrete solution in five steps, but usually it will take a few more than that. You should identify the step you are trying to lead them to before you begin your article. If you can plant that in your article, you will have readers handing out their money for the results.
You can promote one article with another one. Include links to earlier articles in your newer pieces. This is acceptable, particularly if you are giving advice or other helpful information. Do not be scared to toot your own horn.
If you write good articles, you are ahead of the competition. “How to” articles or writing with diagrams and information graphics seem to be popular. Interesting or unique polls can also generate traffic.
The tips discussed here should give you some confidence to further explore the value that article promotion can bring to your own business. Your focus should be on at least keeping up with the competition by continually working on your marketing strategy. If you work harder and smarter, you can beat the competition.