Facebook Marketing 101: Everything You Need To Know

Are you aware of how to properly market your business online? Do you know how to market to Facebook users specifically? Have you not really delved into social media that much? No matter how much you know, the following advice can help you out.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.

Talk with your fans often to get their feedback on your products. Take everything that is posted into consideration. You can gain valuable ideas from these posts. Your fans are the reason for your success, so never make the mistake of ignoring them.

Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media is relaxed, you should never post anything that could be deemed unprofessional. If you stay professional, people will trust you.

It is important to have a lot of followers when using Facebook as a marketing tool. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. When you hit that number, your conversion rates will soar.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Pay special attention to posts that express a complaint or a request for customer service.

Offer an exclusive coupon, sample or great deal for those who “like” your page. If someone likes your page it will get you a ton of exposure. Think about offering something people are going to be interested in. You can run a contest or provide it to anyone who Likes your page. Making it lucrative can work well for you.

Consider establishing a Facebook group instead of or in addition to your page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers tend not to follow such pages unless they actually need the item. Use ads instead of a Facebook page in this circumstance.

You can offer prizes for Facebook “likes”. Having a lot of likes brings attention to your page. Think about something exclusive and free when someone likes your page. You could give away a free sample or even a chance in a sweepstakes. Making it lucrative can work well for you.

A group is a great idea for a company. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can inform group members of special discounts and offer them all types of useful information. That can be a good way to get to know all the people who may purchase your products.

Consider Facebook carefully when choosing a platform for marketing on social media. While it is an incredibly popular concept, different demographics prefer different social media websites. Before starting your campaign, research the audience you are targeting thoroughly to identify the social networks that they use most.

The advice in this article will be helpful no matter how experienced you are with Facebook marketing. That is only true if the tips are used, of course. Watch your business grow through your marketing efforts.

Avoid posting non-related updates that don’t enhance your content value. It might not be of interest to your followers to hear about your personal life or an unrelated news happening. Post anything of a personal nature using your individual Facebook profile.