Facebook Marketing 101: Everything You Need To Know

Do you have a Facebook business page? If not, then you are definitely missing out on some great exposure. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. The article below can provide some great information to get your marketing strategy up and running.

Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Reward them with prizes and incentives if they like your page. Always actually send the prize or you’ll ruin your reputation.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. If you have that may fans, you can see some real success.

Giveaways are terrific marketing tricks. Give something away a winner picked from you followers. This doesn’t cost much and has the potential to build a significant following for your brand.

One of the best marketing tactics is to hold a giveaway. People like free stuff and may life your page for a chance to win something. You do not need invest much money, but you can increase your base of potential customers.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, turn to Facebook targeted ads to reach new customers.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. These clients only show up every now and then, so they are not interested in following daily posts. Instead, invest your time in creating targeted Facebook ads.

Take time to answer questions and respond to comments posted on your wall. Respond to those who have taken the time to contact you. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. So set a monthly goal for a particular amount of products sold. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you are not seeing the type of business you want, you may need to adjust your strategy.

Provide value in every post you make on your Facebook page. Link to great deals, new product information or the latest cutting edge updates to give your fans something in return for the time they spend on your page. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.

Your want to post content with value. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

If your business does not yet have a Facebook page, you should have the desire to come up with one, now that you have read this article. You have the tips, so put them to use. Even if you aren’t new to Facebook marketing, there is always room for improvement. Apply these tips for improved results.

When making a decision, ask your fans for input. They’ll love to feel so important. There is no greater way to do this than letting your community get involved with the decision making process. For instance, if you are a blogger, consider asking them what posts they’d like to read.