People from all over the world use Facebook. But, it can also be used to boost business. Facebook provides several paid marketing channels, but you can also take advantage of business marketing strategies that do not cost a thing. Whether you’re paying to advertise or not, you will find the following tips to be useful.
Interact with your fans regularly so you know what it is they want. If they post items on your page, keep them in mind. You may be able to use their tips in the future. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
The best way to engage your followers is to reply to what they write on your wall or about your company. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply back, particularly if it is a complaint or someone who needs service immediately.
Facebook is a great place to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Realize this. You can even use Facebook to promote your articles or blog posts. You will discover that Facebook has the ability to draw lots of traffic.
Link all of your published content to your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Make sure that you focus on quality when updating your page. If your updates don’t contain any valuable information, your subscribers will lose interest. Every piece of content you post should either be helpful, educational, or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
Have you looked into using custom tabs on your Facebook page? Organize the information found on different parts of your page in order to optimize your business and show potential customers the most relevant information. When you run a contest, put it on its own tab, for instance.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. There is no reason for these customers to see the daily happenings at your company. Instead, put your money into Facebook ads.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Don’t post updates that are dull and boring. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Personal projects and updates should be shared using your personal account.
Future Facebook marketing strategies should be well improved by using this information. Since Facebook is not expensive to use, using the above tips should be easy. Just make sure that you keep active on your page to get an edge up on your competition. You don’t want them to find this article as well and get started first!
All your content needs to be “Share”-able. If you’re offering people information that they find valuable then you may have people that are ready to share that information with others. Sharing and interacting with others is the center of Facebook. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.