Facebook provides you with unlimited opportunities to communicate with your business patrons and network contacts. Social media outlets are continuing to increase in popularity, largely because people enjoy communication. Take full advantage of this by using Facebook to market your online business and showcase what it offers.
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media is a place where people are quite relaxed, that doesn’t mean you shouldn’t be professional when representing a business. Maintaining a professional tone will help build trust among your customer base.
Having a contest is a good way to glean fans. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Just be sure you actually follow through or your business will not be trusted.
Consider Facebook ads. Regular posting, while valuable and beneficial, only goes so far. To reach more into your specific channel, you should buy some ads on Facebook. They generally do not cost a lot, and they can help you a lot.
Try using Facebook ads in your marketing tactics. Regular posting can only do a limited amount when it comes to promoting your business. If you really want to reach more people, you will need to buy some Facebook ads. They are affordable and effective.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and switch it to Promoted Post via your Wall. You can promote it outside your fan base if you feel it is a great offer.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Look at Facebook as a great way to post content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Treat it as such. Write real blog posts and promote your blog posts from other channels into your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Be aware of when it is appropriate to post on other Facebook pages. You can garner a ton of attention when you post on other people’s Facebook pages. Just be sure you’re getting positive attention. You always want to keep your posting professional and a reflection of your business. Do not ever do spam posts.
Always be sure that you’re answering things when people ask you questions or leave you comments. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. When you already have an answer available on your website, link to it.
Carefully chose your updates. If your contents are not valuable, your subscribers may lose interest quickly in all your updates. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.
In exchange for a “like”, give your visitor a reward. People pay attention to a page with a high number of likes. You may want to offer a free giveaway to those who like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Develop a group intended just for the business. You can use this page to share useful information, interact with your audience and receive questions from customers. You can alert people to discounts and share useful information as well. This is also a good place to learn more about your customers.
Are you prepared to make the most of social media to expand your business? Social media like Facebook is well loved, so you should use this to your advantage. Keep the advice shared here in mind to help give your business the boost it needs.
Never share updates that don’t relate to your field. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Use your own personal Facebook account if you wish to do that.