Facebook is one of the largest social media platforms out there with millions of subscribers. Chances are, you’re one of them. If you’re a business owner, Facebook can be an incredible business platform for attracting thousands, or perhaps millions, of customers to your business. Here are some useful tips for using Facebook to market your business.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Show proof that you have awarded the prize after the contest ends.
It is crucial that you regularly interact with your followers. Make sure you take notice when people post on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Don’t forget that your fan base is what has helped you get to where you are now.
When you market your business on Facebook, post professionally. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. If you stay professional, people will trust you.
Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page. Also, use your Twitter page to link up to Facebook.
You should give a product or service away to get people interested. Offer free samples to your subscribers who share your information with others. Make your winners viewable to maintain the legitimacy of your contest.
Never let a Facebook page get overridden by spam. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. Your administrators can update the filters as new spam is added to your page.
Facebook ads are a great place to start. Your normal posting will only deliver so much in term of promotion for your product or service. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. They are inexpensive, and can make a big difference.
A page is great, but a group might be a better idea. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You only need to set up the specific offer and then promote it on your page. If you are offering something great, it may be worth promoting it more broadly, including non-fans.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
Check comments on your Facebook page regularly and respond promptly. Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. Put a link up to your website should you have something on there that is relevant.
After having read this article, you’re now in the possession of Facebook marketing information. Use these tips and you’ll be surprised at the success you have. Get started right away and enjoy your success!
Learn how to build a fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. After you hit that many people you should see your conversion rates start to rise.