Facebook is not just a popular website, but indeed a cornerstone of the Internet. This is because it lets friends, coworkers, students and relatives keep up with one another in simple and easy ways. Have you ever considered using it to market your business? Keep reading this article if this is something you’re interested in doing.
When you market your business on Facebook, post professionally. While social media usually has a relaxed tone, present your business and yourself professionally. Maintaining a professional tone will help build trust among your customer base.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. You could throw a photo contest, for instance, with customers using your product in unusual ways. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Always reply to comments posted on your wall to give followers a sense of connection with you. You should monitor your wall regularly and also any related @ messages. Make sure to respond to both positive and negative feedback.
Make sure your Facebook page isn’t being inundated with spam. You can put filters in place that will help you to keep things on track when you are away. If you have different page administrators, they can help you with this.
Be sure that all of your online content is linked to and from Facebook. If your site includes a blog, have it automatically summarized and linked on your Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Facebook is primarily a means of sharing content. Facebook is not only about socializing; it’s a major source of content. Treat it as such. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. It brings plenty of traffic for your business.
Consider creating a Facebook group rather than just a page. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
Would a group better suit your needs than a page would? This can encourage subscribers to make a community online and communicate regularly. You could also use a group and a page to get maximum benefits from Facebook marketing.
Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. When you run a contest, put it on its own tab, for instance.
Facebook Offers is a great tool for promoting giveaways and contests on your site. Just get the offer all set up and change it to “Promoted Post.” If you are offering something great, it may be worth promoting it more broadly, including non-fans.
Be very carefully about the updates you post. If your updates have no value, your subscribers will lose interest fast. Every update should be entertaining, helpful, or should teach them something. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
If someone “likes” your page, give them something exclusive. Having a lot of likes brings attention to your page. Think about giving folks something unique and free if they give your page a “like.” It could also be something like a sweepstakes. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
Instead of ignoring Facebook and its marketing potential in improving your business, embrace the fact that this method is very effective. There are so many ways to market your business on Facebook. Keep these tips in mind to get more out of marketing through Facebook.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Try getting into Facebook ads that are targeted instead.