It seems as though people young, old, far and wide are using Facebook. You can use Facebook to market your business. Keep reading to learn exactly how to use Facebook to increase your business.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. Monitor your wall daily and make sure to respond to people within 12 hours. When it is someone complaining, you must reply immediately.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide discounts and prizes to those who give your page a “like.” Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
You need to have a unique Facebook page if you use it for marketing purposes. Put up neat visuals or add some color. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Facebook is a great way to share your content. This can be a formal tool to get your business on the map. Think of it in this manner. Write blog posts and then promote them using your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Consider buying a few Facebook ads. Posting to your page will only get you so far. To achieve real results deep into your customer base, Facebook ads may be ideal. They cost very little and can have a big impact.
Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and then turn change the status to “Promoted Post”. If the offer is extra special, you can promote it to people that aren’t fans as well.
Make sure that you stay active answering the questions on your Facebook page. Thank them for contacting you, and give them a great answer. Share links to your business’s site or Facebook page if you have the information they need.
Never neglect your existing base. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. If you want your Facebook marketing to pack more power, then make your audience feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Be aware of when it is appropriate to post on other Facebook pages. Posting on another page gets attention. Make sure you’re seeking the right kind of attention. You should be posting when there is something important to say. Make sure that you avoid spamming other pages.
Remember the customers you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. You have to respect your audience if you want to be successful with Facebook marketing. This will help them engage themselves in your brand.
Offer something exclusive if someone “Likes” your page. New likes have the opportunity to draw a lot of attention to your page. Offer an incentive for new people to like your page, something that others are not getting. It could be something everyone gets or even a sweepstakes. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Many successful business owners are realizing the benefits of marketing through Facebook. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. Use Facebook to help market your business by applying what you’ve learned here.
One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Only hide a little of your content, or you can risk ruining your SEO efforts.