Facebook is simple to use for marketing and offers a wide audience. Rather than overlooking its significance and power, use it to the best of your ability in a marketing sense. Keep reading for some great Facebook marketing information.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. It is important to reply to everyone, even more so if it is a complaint or a question.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Provide people with prizes and discounts for liking your page. Be sure that you come through in awarding your prize, or no one will trust you again.
Give Facebook ads a try. Your normal posting will only deliver so much in term of promotion for your product or service. Purchasing Facebook ads will help you reach your goals. These aren’t expensive, and they can really make a difference.
Facebook can help you share different products with potential clients. Facebook isn’t just for chitchat, it can also be a serious content platform. Don’t neglect this powerful marketing tool. Write blog posts and then promote them using your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Facebook Offers is a great tool for running contests or giving away free products through your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it is a really good offer, you can even promote it to non-fans.
Use the custom tabs to maximize your Facebook marketing efficiency. The tabs let you organize your page information to make it easier for customers to navigate. For example, if you are holding a contest, you can include a tab for the contest information.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This will lower your marketing costs and increase the company profits in the long run.
Provide value in every post you make on your Facebook page. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.
Do not leave out people that are already fans. In the rush to get new customers, many companies inadvertently take their old customers for granted. Respecting your audience will lead to a successful marketing campaign. Doing so creates brand evangelists that will spread the word to others.
Get more followers by hiding content from those that aren’t fans. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Look into a Facebook advertisement to sell your product. You can customize your ad by having people of a certain age or gender view it. The number of ads will depend on your budget. Finally, there aren’t any long term commitments involved. Your ad can be taken down at any time.
While Facebook is relatively new on the social media scene, its power to reach a very large audience is quite astounding. Rather than overlooking how it can help your business, take advantage of it! Read on and learn how Facebook marketing can benefit your business.
Provide sign-up forms on your business’s Facebook page. Give away something to provide incentive for folks to do so. Run a contest or a sweepstakes, or just offer something that they will be interested in getting.