You probably have quite a few family members on Facebook. Your whole family, including Gram and Pap might be using Facebook! Having said that, are your customers also on Facebook? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media is relaxed, you should never post anything that could be deemed unprofessional. This will help to increase the credibility of your page.
It is crucial that you regularly interact with your followers. Take everything that is posted into consideration. There are a lot of popular businesses that get marketing tips from their fans. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
Make your page stick out. You can make a colorful or photo-heavy page. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Never ignore a message that someone sends you. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. Share links to your site or FAQs page to help answer common questions.
Regulate your page for spam. You can put filters in place that will help you to keep things on track when you are away. Any administrator can type in keywords using this tool that will automatically filter it out.
Use custom tabs to make your page stand out. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. Use tabs to organize the different contests that you hold.
Facebook is a great way to share your content. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat Facebook in that way. Cross promote information between your official website, blog and Facebook. Facebook usually drives up a bunch of traffic.
Know when it’s okay to post something about your business when you’re not on your personal Facebook page. You can garner a ton of attention when you post on other people’s Facebook pages. Make sure your posts get the attention you want. If you do post, only post worthwhile things. Avoid spamming at all times.
Facebook Offers is a great tool for promoting giveaways and contests on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. A good offer will appeal to potential customers as well.
Giving stuff away is a very effective marketing strategy. This can be done if someone likes your page. It will not cost you much money, but the communication opportunity with customers is invaluable.
Custom audiences allows you to personalize the emails that you send. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.
You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Pair this knowledge with the advice from this article to create a great campaign. The harder you work, the more rewards you’ll see.
The key to successful marketing with Facebook is having a strong base of fans. You don’t need to spend much money until you’ve gleaned 5K fans or so. The interest in your products will automatically start to skyrocket once that threshold is reached.