There aren’t many marketing methods that are more effective than Facebook. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. Seriously consider the following helpful tips for marketing your business using Facebook.
Talk with your fans often to get their feedback on your products. Acknowledge the posts that people make. Many successful businesses have gotten several marketing ideas from the public. Give your fans the attention they deserve because they made you the success that you are.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Use a giveaway in order to drum up attention and interest on Facebook. You can encourage buyers to join when you offer some free products to your regular subscribers. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Reply to followers when they write something on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply to them, especially if it is someone who needs customer service or has a complaint.
Utilize custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, if you have a store, you can create a tab just for that.
When you publish something on your website or other social media accounts, link to it from your Facebook page. Even your blog should link to your Facebook page. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
If someone “likes” your page, give them something exclusive. Likes can draw new attention to your page. Think about a good reward to offer when someone likes your page. You could give it out to everyone or just have one winner. They will click very fast if there is something free in return.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. This is because customers are random so they likely will not follow daily posts. You should definitely be focusing on targeted Facebook ads.
Take advantage of Facebook ads and all they have to offer. Regular postings only go so far when it comes to promotions of goods and/or services. To gain even more customers, you should use Facebook ads. These will add to the traffic that your product brings.
If someone takes the time to comment on your wall, give them the courtesy of a response. If people take time to make contact, you should dedicate some of your time to respond. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
The introduction to the article informed you about how businesses are taking to Facebook to spread the word about their products. If you use it the right way, you can get people interested in your business. Put the above advice to good use to boost your business.
Avoid posting non-related updates that don’t enhance your content value. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. If you need to discuss controversial subjects, save it for your personal page.