A lot of people waste plenty of time on Facebook. But, when used for marketing purposes, Facebook can be used a great way to spend your time. A ton of people have Facebook and you can attract many new customers if you just know how. Continue reading to learn how to utilize Facebook to your benefit.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer users prizes and discounts in exchange for encouraging people to like your page. Be sure to follow through on any promises you make.
Be certain that your online content is linked from the Facebook page of your business. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Giveaways are a great method of drawing attention to your page. Give away a desirable product to get people excited. Make your winners viewable to maintain the legitimacy of your contest.
Try your hand at Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. Purchased ads can make a huge difference. These will add to the traffic that your product brings.
You need to have a unique Facebook page if you use it for marketing purposes. You can do this by making your page colorful or adding lots of photos to it. Pages with images are more attractive to your Facebook fans than just plain text.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. This can be done by using colors and photographic elements. People on Facebook often like these types of pages instead of plain pages.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Make your Facebook marketing page more efficient by using the custom tab options. With these tabs, your Facebook page’s information will be more organized, which ultimately helps your business. For example, if you are holding a contest, you can include a tab for the contest information.
Choose updates wisely. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Your updates should be educational, helpful or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
In order to make the most of your marketing efforts, build a fan base that is solid. This means that your focus should be on building your follower count until you have around 5,000 people following you. When you hit that mark, your conversions will start happening rapidly.
Make sure to give someone incentive if they “like” your page. The more likes you have, the more attention your page will get. It is appealing to users to get a free gift when they give a page a like. A contest is a good idea as is a coupon or discount. Making it lucrative can work well for you.
While a lot of people just use Facebook for things like games, it can also be used to help your business out. You now have the advice you need to reach these users. Put these ideas to work and watch your business expand.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Invest your marketing dollars in a targeted Facebook ad instead.