Marketing on Facebook starts with a strong presence. You should learn everything you can about Facebook marketing prior to kicking off a campaign. You should go over the following article for some helpful Facebook marketing tips before developing your campaign.
Hold Facebook contests. Offer prizes or discounts to your users when they like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Prizes will open the eyes of potential customers out there. Make sure you really do award the prize so you will be viewed as an honest businessperson.
Giveaways are a great method of drawing attention to your page. Offer these free items to those who subscribe to your page. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). It is important to reply to everyone, even more so if it is a complaint or a question.
Consider buying some Facebook ads. Ad customization options for age, gender and more can help you. You can set a budget and work only as much as you want to. One of the advantages is that a long term commitment is not required. You can quit posting your ad at any time.
Facebook is a great way to share your content. This can be a formal tool to get your business on the map. Treat it as a marketing medium. Create informational posts and videos to post on your Facebook page. You will see that Facebook really can drive a great deal of traffic.
Be very carefully about the updates you post. People will lose interest right away if you are not posting any valuable content. They should offer help or be educational or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Offer something that is unique when someone “Likes” your Facebook page. These “likes” can bring new attention to the Facebook page. Consider offering people something free and exclusive if they like your page. You can make it a contest or you can make the gift for all. If they know they can get something they want, they will like it without hesitation.
You must know when it’s okay to post on another person’s Facebook page about your business. You can get some attention by posting on other pages. Be sure it is positive attention, though. You should be posting when there is something important to say. You don’t ever want to be guilty of spamming.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Those customers are random, so they do not have any reason to read your daily posts. Use targeted ads on Facebook instead.
Now that you’ve read this article, you should understand the basic requirements for running an effective Facebook marketing campaign. Make sure to tweak everything to better suit your own unique goals. You’ll be glad you found out about ideas that work before starting your Facebook campaign.
Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information. Leave a good portion of your content visible for both SEO and enticement.