Is your company using Facebook? If not, you’re missing a golden opportunity. If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to learn how to come up with a successful Facebook marketing campaign.
Make your page stick out. This can be done by creating a more colorful page and adding things like lots of photos. This will attract more users.
You don’t necessarily need a page, a group may be better for you. The group can lead to a community on Facebook, where your customers can exchange comments and ideas. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
Look at Facebook as a great way to post content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it as such. Compose actual blog postings and make sure your posts are promoted via other channels as well. Facebook can bring you lots of traffic.
When someone sends you a message or comments on your page, reply to it. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Share links to your site or FAQs page to help answer common questions.
Improve the Facebook marketing interface of your page using custom tabs. You can easily organize the information available on your page so that fans can find it. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, when you have a contest going on, make a tab for just content info.
Be aware of when it is appropriate to post on other Facebook pages. If you post on someone else’s page, it can lead to attention. You need to make sure it is good attention. Only post when you have valuable information to share. Spamming is something you should never do.
Respond to everything that is posted on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Be selective when it comes to posting updates. You can very quickly alienate your audience with poor content. They should offer help or be educational or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
If you’re not already using Facebook to promote your business, you probably will now. You should have learned all that you need to know, so you don’t have any excuse not to use Facebook. Even if you have had a Facebook page for awhile, there is always room for improvement. Apply the advice that you have learned here.
The idea of marketing on Facebook is to get more business for your company. Set yourself a monthly sales goal when you start marketing on Facebook. It is good to garner lots of “likes,” but you also want to convert them to sales. When you’re not getting results, change your strategy.