There is a lot of advice out there about Facebook marketing. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. This piece will explain the fundamentals necessary for achieving real success.
If you want learn more about what your fans want, interact with them regularly. If people post things on your page, take note. The public can offer many great ideas. Don’t forget that your fan base is what has helped you get to where you are now.
When using Facebook to market your business, always remember to post in a professional manner. The wording can be relaxed, but the content needs to be professional. When you use a professional tone on Facebook, people will trust you and your company.
Make sure any content you publish is linked through your Facebook. Even your blog should link to your Facebook page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Does your page stand out from the competition? You can accomplish this by including a lot of photos and making it very colorful. Users on Facebook are attracted to these pages over plain ones.
Make sure your Facebook page isn’t being inundated with spam. There are some filters that can be put into place if you can’t monitor your site all of the time. Page administrators can add keywords into the tool that will help keep things filtered.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Facebook is a great way to share your content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Realize this. Write some actual blog posts and then promote them via other channels through your Facebook page. You will discover that Facebook has the ability to draw lots of traffic.
Be sure and answer all questions that people post on your Facebook page. Thank people that answer questions for you or provide other valuable information. Put a link up to your website should you have something on there that is relevant.
Learn how to build a fan base. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. When you hit that number, your conversion rates will soar.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This will help laser focus certain marketing messages you send out. Special deals devoted to previous customers, for instance. It will save you time and money.
An effective marketing strategy is to offer a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Always answer comments and posts that show up on your Wall. This will show that you care about what they have to say. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
When it comes down to it, most people follow “trends” they hear about regarding Facebook marketing out of sheer laziness. The article you just read should allow you to develop solid strategies for your campaign. Using the information that has been told to you will help you become profitable.
Facebook isn’t necessarily the best choice for all companies. This network has lots of fans, but certain age categories and other demographics like others better. Learn about your audience first and then determine if they are avid Facebook users.