Communicating with those interested in your niche is one way to take advantage of Facebook. Social media websites are growing in popularity since people love to communicate with others. You can take advantage of this and use Facebook to help market your business and show the world what you have to offer.
Try making a group as an alternative to creating a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Never hesitate to utilize both pages and groups in order to get broad exposure for your offers and updates, and to give users a place to disseminate content of their own.
Always reply to comments posted on your wall to give followers a sense of connection with you. Take a look at your wall daily, and pay attention if someone tags you in a post. It is especially important to respond quickly to anyone who needs help or posts a complaint.
Facebook Offers is a great way to promote freebies and contests you offer on your site. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Consider purchasing Facebook ads. Your ad can be customized so that people in a specific age group or gender can see it. Your budget can be your guide. In addition, you don’t have to sign up to run the ad for a year or even for a few months; there is no obligation to keep it running. Your ad can be ceased at any time.
Consider buying a few Facebook ads. This will help to promote your products in a very effective manner. When you want reach, Facebook ads are better. These will add to the traffic that your product brings.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. No one will bother following your daily posts if they don’t buy from you frequently. Invest your marketing dollars in a targeted Facebook ad instead.
Do not let SPAM overrun your Facebook page. You can use filters to help edit the page and monitor content when you are away. You and your page administer can use it to filter keywords of your choice.
Allow interested parties to sign up via your Facebook page. This will keep the interest of your audience for a longer period of time. Also, you can hold contests where you give away free things.
Make a group rather than a page. This can encourage subscribers to make a community online and communicate regularly. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Do not assume that Facebook is your best option for social media marketing. This network is extremely popular, but some age groups or subcultures prefer other sites. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Hide your content from non-fans. You will get more fans this way because they will want to see the hidden information. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Are you prepared to use Facebook to expand your customer base? Social media like Facebook is well loved, so you should use this to your advantage. Keep the advice shared here in mind to help give your business the boost it needs.
Ask your fans for advise about various decisions you need to make about your company or business. Those that offer suggestions will feel important and a part of your team. Get customers involved in decisions with your company or brand. For example, if you blog, ask readers to suggest post topics.