If you are prolific on Facebook you will be able to keep in regular contact with your clients while promoting your business. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. This article will show you the way.
Be sure that anything that you post online has a link to your Facebook page on it. Even your blog should link to your Facebook page. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Having a contest is a good way to glean fans. Provide discounts and prizes to those who give your page a “like.” Make sure you really do award the prize so you will be viewed as an honest businessperson.
One important thing you have to do is to develop a Facebook fan base that’s solid. Do not invest in promotions until you have a strong base with thousands of followers. When you reach that goal, you get more followers from promotions.
Use a contest to build talk about your brand. Encourage new subscribers by offering free products. Update your Facebook page with the winners, and repeat this any time you want more fans.
Giveaways are terrific marketing tricks. Reward those who sign up for your newsletter or like your page. You will have the chance to communicate with a large amount of people.
It is important that all online content is linked back to your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. Your Twitter page and other pages can be linked straight to your Facebook account.
Make valuable posts. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Facebook lets you share content. It isn’t just informal chit-chat, it can be a large content format. Use it in that way for your brand. Make sure that you incorporate professional posts about your product on your page. You’ll find that Facebook tends to drive a lot of traffic!
Have different links that your visitors can sign up to on your Facebook. Offer them something of value when they register so that people will be more likely to do so. Use contests or freebies to entice them to give you their contact information.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to set up the specific offer and then promote it on your page. If it’s a good offer, it can be promoted to non-fans.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Now you should know what it takes to build a marketing campaign on Facebook because of the article above. Remember to change up your strategies with regard to the niche you’re working with. Educate yourself fully about Facebook marketing prior to getting started as well.
Ask for fan input. Customers love to feel important. Empowering them to make decisions is a great way to involve your community. When you want advice on topics to cover on your blog, just ask!